What is internet dating gets scientific

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One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.

Just today, nine million Britons will log on looking for love.

“I’d hazard that your chances of finding love through one of these sites is probably about 10 to 15 percentage points greater than through traditional means.” For all the claims of success, some experts warn that the online dating is making monogamy more, rather than less, elusive.

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But since 1995 when the first online dating site was launched, the tables have completely turned.Others employ dozens of scientists to create sophisticated, top-secret algorithms to match customers with similar personality traits (as opposed to shared interests, which are a far less significant predictor of compatibility), ignoring the adage “opposites attract”. “One suspects a lot of their claims are hype,” says Professor Dunbar.“Do they really know what the criteria are that make a successful long-term relationship, when it’s not something that the scientists still know that much about?Anna Wilkinson has been married for seven years, has two young children, and – although exhausted – is delighted with her lot.“I was 33, had just broken up with my boyfriend and was beginning to think I’d never have a family life.

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